ClienteQUILMES ARGENTINARolCopywriters/Creative DirectorsAgenciaLa América
ProyectoQuilmes Folclore
Quilmes is the most popular beer in Argentina and the main sponsor of the most popular sport in Argentina, football. But argentinian football is in trouble.
There are violent fans, tricky players, malicious journalists.
Many of the irrational things that happen in football are justified by the Football folklore.
We also use the word folklore for our native music and cultural movement. The gaucho’s poetry. Coincidence?
That’s why we chose this music genre to talk about football folklore. A folklore inspired by another folklore.
These rhymes are narrated by a historical football journalist from Argentina: Enrique Macaya Marquez.